Valyuu

Enabling brands to bring a circular world to life 

Valyuu aims to enable brands to bring a circular world to life. To bring this mission to life, Valyuu is building the “Shopify of re-commerce” as an Embedded Re-commerce Service Provider—a plug-and-play platform that seamlessly integrates into the customer journeys of established retailers.

By making circular commerce simple and accessible, Valyuu is paving the way to make it mainstream.

A global environmental challenge

The issue of electronic waste (or e-waste) has escalated into a global environmental challenge. The rapid turnover of electronic devices has become the norm. As we upgrade to the latest smartphones, laptops, and gadgets, the old ones often find themselves collecting dust. This adds to the growing pile of consumer electronics being unused. To make it visual for you: an Eiffel Tower of e-waste pops up every 2 hours. That comes down to 53 million tons of e-waste per year.

However, we are able to do something about this. By reselling electronics or buying a pre-owned device, everyone can actively participate in reducing the demand for new devices. This reduces the total amount of e-waste that mounts up on our planet.

Valyuu makes it possible for every brand to offer this. Their solution is fast to deploy, going live within a week with minimal front-end adjustments, enabling customers to engage in circular commerce without even realizing they’re on the Valyuu platform.

Driving the Circular-First Mindset

At Rubio, we believe that Valyuu is a game-changer. Led by a young, ambitious, and diverse founding team, including Ferhat Topuz (CEO) and Arvin Estebadari (COO/CFO), Valyuu champions the “circular-first” mindset, helping companies adopt sustainable practices from the start. Currently, Valyuu is the embedded re-commerce provider for some of the largest Dutch retailers and is expanding internationally.

If you’d like to find out more about the platform check out their website. 

Ps. most importantly, we encourage you to buy and sell your second-hand devices until the device gets to the end of its lifecycle. Together we can avoid e-waste and normalize the re-use economy!