Renewaball is the first company that has figured out how to recycle a tennis and padel ball. They collect and recycle end-of-life tennis balls into new ones through their proprietary technology: processing used balls into clean and separate partitions of rubber and felt and putting them back together and creating a new ball, with bio-felt cloth (100% organic: wool, and cotton). By doing so, they can reduce the carbon footprint of a single tennis ball by at least 29%. 

It takes 400 years for a tennis ball to decompose, yet we throw them away after only a few games. Globally 350 million (120 to 130 million in Europe) used tennis balls end up in landfills each year. That is roughly 10 thousand tons of methane producing, near non-decomposable rubber waste. 

Approved by the international tennis and padel federations

Renewaball has built a waste collection network with partners across Europe. They received approval from the international tennis and padel federations in 2022, allowing the balls to be used in official tournaments.

Renewaball was founded in Amsterdam in 2021 by an amazing mission driven tea;  Hélène Hoogeboom (CEO) and Marc Rouffaer (CMO), two branding and advertising experts with past experiences at ao TBWA\Neboko & tcc global  and Günther van de Rijt (COO), who is a supply chain expert with previous corporate and scale-up experience at Philips, Ista and Sartorius. 

Let’s make circularity the new normal in sports

At Rubio we are especially excited about the potential to inspire the entire sporting goods industry to be more circular by proving Renewaball’s recycling model works for other products too, in other words: the systemic impact potential. We believe that by supporting Renewaball, we can contribute to a mindset shift towards sustainability in tennis and padel.

Want to find out more about Renewaball? Check out their website: and don’t forget to buy your own Renewaball tennis and padel balls! Sign up for their newsletter and get an exclusive 10% off your purchase! 🎾🔥

Impact Theme

  • Circular Solutions

SDG Alignment

  • #12 Responsible consumption and production