April 21, 2025
5 tips for applying to the NN Social Innovation Startup Award – powered by Rubio.
Are you an early-stage startup working on a tech solution to improve well-being? The NN Social Innovation Startup Award, powered by Rubio, might just be your next big step. The total available grant for this award is €200,000, the winner will receive a €100,000 grant, and a year-long venture development programme, fueling impact-driven growth. On June 19, finalists will pitch live at The Next Web Conference in Amsterdam. Want to apply? Here are five tips to make your application count.
1. Clearly define your impact
Be clear about the problem you’re solving and who you’re solving it for. Whether you’re improving access to mental health support, financial stability or physical care, make sure your application reflects the urgency and relevance of the issue. Use data and real-life context to back it up—and show how your approach stands out from what’s already out there.
2. Highlight your business model and strategy for growth
Show that your startup isn’t just a great idea, but a viable one. What does your business model look like? How will you reach the people who need your solution most? Even if you’re early-stage, share your assumptions, early traction, or pilot learnings. Scalability and sustainability matter.
3. Showcase your team’s strengths
Your solution is only as strong as the team behind it. Highlight the experience, energy and perspective that make your team uniquely suited to tackle this problem. Lived experience, relevant skills, and a clear sense of purpose can be powerful assets—make sure they come through.
4. Share your progress and learnings
No need for perfection, but show momentum. Whether you’ve launched a prototype, signed a partnership, gathered user feedback, or hit an early milestone—share it. This helps reviewers understand your trajectory and how you’ve adapted along the way.
5. Be authentic and mission-driven
This isn’t a generic startup competition. Your purpose matters. Let your values and motivation shine through. Tell us why this matters to you—and why now is the time to scale your impact.
Apply now and become part of a growing community
Applications are open until April 30, 2025. Finalists will pitch live on June 19 during The Next Web Conference in Amsterdam, and join a one-year support programme to help grow their venture and sharpen their leadership.
For eligibility and application info, visit: socialinnovationaward.com
