Demand for convenience, to-go and delivery food is growing strongly across the globe. This growth means that disposable packaging is also piling up. Our latest addition to Rubio’s ‘Champions of Change’, the German start-up Vytal, is on a mission to eliminate this disposable packaging waste.
Vytal has been executing an ambitious growth plan and recently celebrated its milestone of 3 million replaced disposables. Driven by regulatory pressure against single-use packaging, demand for reusable packaging solutions is accelerating. Our investment alongside Grazia Equity, IP Group and renowned angels in the food delivery and impact space will enable Vytal to strengthen its leading market position adding new tech integrations as well as expanding into new geographies and verticals.